Trademark Filing and Registration in UAE
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The Trademark Filing and Registration in UAE serves as an essential legal mechanism for protecting brand identity and commercial reputation within the Emirates and across international markets. Businesses operating in the UAE must secure exclusive rights over their marks to safeguard brand recognition and prevent unauthorised usage. The UAE Ministry of Economy (MoE) oversees all trademark-related matters, ensuring adherence to UAE trademark law and international conventions such as the Paris Convention and TRIPS Agreement.
The trademark application filing and registration in UAE process begins with conducting a preliminary trademark search to ensure the mark’s originality. Applicants must verify that their proposed brand name, logo, or slogan does not conflict with pre-existing registered marks. Following the search, the application is filed online with the UAE Ministry of Economy, including details such as applicant information, class of goods or services, and a clear representation of the mark.
Once the UAE trademark application filing is complete, the Ministry reviews the submission for compliance with statutory provisions. If accepted, the mark is published in two local Arabic newspapers and in the UAE Trademark Journal, allowing third parties to oppose within 30 days. Upon successful completion of this stage, the Ministry issues the registration certificate granting exclusive rights to the owner for ten years, renewable indefinitely.
The Trademark Laws in UAE are governed primarily by Federal Law No. 36 of 2021, which regulates the protection, use, and enforcement of trademarks across the Emirates. This law aligns with international IP frameworks, ensuring a robust legal structure for brand owners. It outlines prohibited marks, such as those that are deceptive, contrary to public order, or similar to national emblems.
Additionally, the UAE trademark law grants protection for non-traditional marks like three-dimensional designs, sound marks, and holograms, provided they meet the distinctiveness requirement. The law also establishes penalties for Trademark Infringement in UAE, including fines, confiscation of infringing goods, and potential imprisonment in serious cases.
The Trademark Registration Process in UAE involves several procedural steps managed by the Ministry of Economy. Below is an overview of the major phases:
1. Trademark Search: Conduct an initial examination through the MoE database to confirm that the mark is available.
2. Filing the Application: Submit the required documents and payment through the online MoE portal.
3. Examination: The Ministry reviews the application to ensure compliance with legal standards.
4. Publication: Once accepted, the mark is published for public review and opposition.
5. Registration: If no opposition is filed, the mark is officially registered, and a certificate is issued.
This structured process ensures transparency and protection for both local and foreign applicants who wish to register trademark in UAE.
Businesses often choose to register brand name in UAE to protect their unique identity across sectors such as retail, technology, finance, and healthcare. Registering a brand name or company logo provides legal proof of ownership and prevents unauthorised entities from using similar identifiers.
Foreign entities can also apply for trademark register UAE through authorised agents or law firms. For multinational companies, the UAE offers an efficient route to regional protection, as registration here strengthens brand security across GCC member states. Proper Trademark Protection in UAE enhances commercial credibility and adds value to intellectual assets.
The Trademark Cost and Fees in UAE are set by the Ministry of Economy and may vary depending on the number of classes applied for and translation or representation expenses. The current fee for filing a single trademark application is approximately AED 750, with additional costs for publication and registration.
Businesses should also consider professional fees if engaging a legal representative for trademark filing UAE, which is advisable to avoid procedural errors and ensure timely registration. Maintaining transparency about cost enables both local and international applicants to plan IP budgets efficiently.
Trademark protection in the UAE is valid for ten years from the date of filing and can be renewed indefinitely. The trademark renewal in UAE process must be initiated within the final year of validity. Late renewals attract penalties as prescribed by the Ministry of Economy.
Proper trademark renewal and maintenance in UAE ensures uninterrupted protection and continuous ownership rights. Renewal can be completed through the Ministry’s online system by submitting an application, paying the renewal fees, and obtaining an updated certificate. Timely renewals prevent cancellation and preserve long-term brand exclusivity.
Trademark Infringement and Enforcement in UAE are taken seriously under Federal Law No. 36 of 2021. Infringement occurs when an unauthorised party uses an identical or confusingly similar mark for commercial purposes without consent. Legal recourse includes civil and criminal actions, depending on the severity of the violation.
Rights holders can file complaints with the Department of Economic Development (DED), Ministry of Economy, or directly with UAE courts. Remedies include injunctions, seizure of counterfeit goods, destruction of infringing materials, and compensation for damages. Strong enforcement ensures consumer protection and fair competition in the marketplace.
The UAE is a member of the Madrid Protocol, allowing applicants to expand their protection globally through International Trademark Registration. This system simplifies the process of seeking trademark rights in multiple jurisdictions using a single application. By combining UAE trademark law with international provisions, businesses gain comprehensive brand protection across borders.
With its deep understanding of regional IP regulations and international compliance standards, Kayser & Co provides professional support in trademark filing, renewal, and enforcement across the UAE. The firm’s legal expertise ensures accuracy and adherence to procedural requirements, helping global enterprises safeguard their intellectual property with confidence.
The average duration is between four to six months, depending on the examination, publication, and opposition period.
Applicants must submit a clear image of the mark, Power of Attorney (if applicable), applicant’s details, and a list of goods or services.
Yes, foreign companies can file through authorised local agents, ensuring compliance with UAE trademark law and formal procedures.
A grace period of three months is allowed for trademark renewal UAE, subject to additional late fees.
Not automatically. However, applicants can extend their protection through International Trademark Registration under the Madrid Protocol.